Managing Reputation in The Banking Industry: Theory and by Stefano Dell'Atti, Annarita Trotta

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By Stefano Dell'Atti, Annarita Trotta

The subject of reputational problem within the banking region has acquired expanding cognizance from teachers and practitioners. This e-book offers specialist contributions that disguise 3 major features: first, an intensive assessment of the literature on reputational danger within the banking quarter aimed to spot the relationships among reasons, results, stakeholders, and key qualitative-quantitative variables concerned through the reputational main issue of a financial institution; moment, devising a conceptual framework for administration of reputational concern in banking, and at last, checking out this framework with the result of an empirical research conducted through looking at key variables of a few identified circumstances of reputational situation on the subject of overseas banks and offering case stories in regards to the dynamic technique of popularity administration.

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Managing Reputation in The Banking Industry: Theory and Practice

The subject of reputational trouble within the banking quarter has acquired expanding realization from teachers and practitioners. This booklet offers specialist contributions that hide 3 major points: first, an intensive assessment of the literature on reputational danger within the banking area aimed to spot the relationships among explanations, results, stakeholders, and key qualitative-quantitative variables concerned throughout the reputational main issue of a financial institution; moment, devising a conceptual framework for administration of reputational main issue in banking, and at last, checking out this framework with the result of an empirical research performed via watching key variables of a few recognized situations of reputational concern in relation to overseas banks and featuring case reports in regards to the dynamic strategy of recognition administration.

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We can measure banks’ reputations towards depositors by an economic criterion for estimating differential results. In this way, the value of the reputational capital towards depositors coincides with the benefits to be calculated in differential way compared to medium or normal situations of competitors (who cannot take advantage of this relational capital). The change in the reputational capital of banks towards their real and potential customer depositors can be estimated in percentage terms by the following formula: Δ CRC ¼ ðΔ annual bank depositsÞ À ðΔ average depositsÞ where: • Δ CRC measures the variation in the reputational capital towards customers, and it can also be understood as an estimate of the change in the value of banks’ reputation towards customer depositors1; • Δ annual bank deposits is the annual percentage change in the “Total Deposits” of the bank analysed; • Δ average deposits is the average annual percentage change of “Total Deposits” of a panel of banks competitors.

They are the policy on Anti-Money Laundering (AML) and the policy related to the control and management of reputational risk. We believe that the employment of specific policies regarding such important issues (such as AML and reputational risk) represents an indicator of the importance that the bank gives to CSR concerns. Subsequently, we verify whether the bank is included in one or more ethical indices or in important reputational rankings, including those created by Fortune Magazine and Reputation Institute (see Chap.

Type of activity, size, age, geographic markets), of the ecosystem and of the period. 3) Reputational losses also depend on the type of communication and disclosure realized by the bank. As argued above (with regard to banks’ reputations), different groups of relevant stakeholders are very important. This is also true a fortiori in the case of reputational crisis, in which relevant stakeholders play a decisive role in the interpretations of events and banks’ responses. , rating agencies, financial analysts, scholars, specialized journalists) can be perceived as gatekeepers, analysing information from various sources and relaying it to other stakeholders.

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