Creating Value in the Network Economy by Don Tapscott

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By Don Tapscott

This article explores all facets of the networked company global, from the significance of belief within the digital association to the altering nature of purchaser relationships, to ways in which businesses can generate price via their highbrow resources.

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Consequently, managers in all industriesfrom financial services to auto dealershipsneed to examine their existing value propositions or spend time envisioning new proposals that would delight customers. Such proposals can then be disaggregated or deconstructed to determine how, by whom, and under what conditions value can be reaggregated or reconfigured through a new set of partners on the Net. To take an extreme example, consider how laundry detergent might Page xii be enriched. by knowledge and services.

Malone and Robert J. Laubacher 55 2 The Real Virtual Factory David M. Upton and Andrew McAfee 69 3 Developing Products on Internet Time Marco Iansiti and Alan MacCormack 91 Page vi 4 Trust and the Virtual Organization Charles Handy 107 5 Predators and Prey: A New Ecology of Competition James F. Moore 121 Part III The Customer in a Network Economy 1 Real-Time Marketing Regis McKenna 145 2 The Coming Battle for Customer Information John Hagel III and Jeffrey F. " A year later, I took a first crack at answering that question, with my book The Digital Economy.

The value chain of companies that supply and buy from one another collectively make up an industry's value chain. At the heart of this chain is information. Having a relationship means that two companies have established certain channels of communication built around personal acquaintance, mutual understanding, trust, shared standards, and, increasingly, some kind of information systems and networking backbone. When this information is carried physically, it follows the linear flow of the value chain.

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