By Dave Lawrence
Real web design is a brand new method that fuses conventional strengths of established, stepped, and iterative methods to layout and implementation, sharply centred all through a undertaking on defining and reaching the specified function, usability and aesthetic features – that are crucial necessities of any site. This publication deals functional dialogue of recent views on usability and aesthetics, and a down-to-earth, established method of designing an internet site or educating site design.
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Extra info for Balanced Website Design
8. Test and evaluate the website online. Make changes and enhancements as necessary. 9. Utilise an existing Internet domain name (the address used by web users to access your website) or purchase one. 10. Promote the website (traditional advertising, links on other websites, email to lists, register keywords/links on web search engine websites). 32 Balanced Website Design: Optimising Aesthetics, Usability, and Purpose This book deals directly with supporting the completion of all these aspects.
The next part of this chapter is split into two sections so that we can fully consider both straight usability and curved usability in detail. We discuss a detailed list of guidelines and conclude with a derived set of usability heuristics. The final section of the chapter deals briefly with 3. Website Usability 43 aspects such as the consideration of target user characteristics, context of use, and usability testing. Straight Usability Typical examples of sites that require ‘self-evident’ (straight) usability characteristics might be a solicitor’s website, an insurance company’s website, or a standard retail website.
Jeffrey Rubin  states that there are four key factors in usability: usefulness, effectiveness, learnability, and attitude. Usability is not really a strange ‘mystic’ subject that is complicated or ‘remote’. It is something that we live with and work with all of the time – we just might think of it as something else (perhaps convenience, quality, or straightforwardness). In fact, Steve Krug describes usability as definitely not ‘rocket surgery’ ™ and that it is very much based on common sense .